15+ years of better tans

💪🏽 100% women-owned studios ⭐️ 5k+ five-star reviews 💕 15+ years in business

blushtan® started in 2010 with an obsession for spray tans and a belief that there had to be a better way to do them.

Back then, we weren’t thinking about building a brand. We just cared about creating a spray tan that actually looked real. We obsessed over every little detail, from the color and undertone to how naturally it faded, because the goal was always the same:

a tan that looked like it belonged to you.

To this day, we still approach every client the way we'd approach someone we care about.

When a bride walks through our doors, we think about how important those wedding photos will be years from now. When a teenager comes in for prom, we remember how big those moments felt and how much confidence matters. When someone is nervous about being spray tanned for the first time, we remember exactly what that felt like too.

Was the color right? Would it fade evenly? Did it look natural in photos? Would it make them feel amazing when they walked into the room?

That mindset never left.

PRODUCT PHILOSOPHY

We specialize in fake tans that don't look fake.

Every spray tan is customized to your skin tone, undertones, lifestyle, and desired level of color. Our certified blushpro® consultants use advanced color-matching techniques and our professional solution system to create a personalized blend designed specifically for you.

With more than 100 custom color combinations available, no two spray tans are exactly alike. And that’s exactly the point.

guilt-free glow

A beautiful spray tan starts with healthy skin.

That’s why we’re proud to formulate our solutions with real ingredients that put skin health first. All blushtan® solutions are vegan, cruelty-free, fragrance-free, and developed with skin-loving ingredients designed to leave skin feeling soft, hydrated, and radiant.

No overwhelming fragrance. No sticky residue. No unnecessary extras. Just thoughtfully crafted formulas designed to create real-looking results and support healthy, glowing skin.

cruelty-free

fragrance-free

paraben-free

alcohol-free

aloe-free

vegan

Come for the glow. Stay for the people.

Behind every BlushTan® studio is a passionate, independent business owner who brings her own personality, vision, and love for her community to life. Our studio owners are more than just part of a brand- they're entrepreneurs building businesses they're proud of, supporting one another, and creating welcoming spaces where everyone can feel confident and celebrated. Each studio is uniquely theirs, with the support of a community that believes in women empowering women.

glowing + growing together

confidence for everyone growing together women empowering women community driven locally owned

through the years

2010

the very first studio

The first blushtan® studio opened in Wellesley, MA with a simple mission: to provide real-looking fake tans using healthy ingredients.

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2015

the glow grows

BlushTan® grew organically from one studio to multiple locations in Massachusetts when a Wellesley team member asked our founder for help opening her own salon. What began as a simple desire to support an employee's dream, evolved into a licensing program empowering women to build something of their own. It was never a business strategy, just a genuine passion for helping others.

2018

the brand glow-up

Over the years, our mission has evolved into a nationwide network of women running their own sunless studios and building businesses they love.

today

growing together.

Today, we're continuing to grow while staying true to what makes us different: empowering local entrepreneurs, celebrating individuality, and making sunless tanning more approachable. As we look ahead, we're focused on growing our community, celebrating real beauty, and helping more people feel confident in their own skin- one independently owned studio at a time.

Small team. Big hearts.

We're a small but mighty team of women, each bringing our own unique strengths, talents, and expertise to the brand. We believe being a small team is one of our greatest strengths because it allows us to build genuine relationships with the people we serve. Whether you're a customer looking for help from a real human or a studio owner looking to pick the brains of our founder and CEO, we're never too far away. No corporate runaround, just real people who care, working together to make blushtan® the best it can be. After all, we're a brand built on real people, and that starts with us!

Meet The blushtan® Team

Christina Shniffer

Founder

where it all beganI opened the very first blushtan® studio in Wellesley, MA, in 2010, followed by our second location in Westborough, MA just one year later. At the time, I was simply on a mission to create a natural-looking spray tan! ☀️

the heart of what I doAs the founder of blushtan®, I've had the opportunity to turn a small idea into something so much bigger than I ever imagined. While my role has evolved over the years, my passion has always been the same: building a brand that makes people feel good and creates opportunities for other women to succeed. Today, I focus on the bigger picture—from brand development and creative direction to supporting our studio owners and finding new ways to grow. My favorite part will always be helping others turn their own dreams of business ownership into reality... and being able to get a spray tan at the office is pretty great, too! 💕

beyond the glowWhile my workdays are filled with women, pink, and all things beauty, life at home looks a little different. I'm a mom of three boys—two teenagers and a toddler—so you'll usually find me cheering from the sidelines at a high school football game or on the floor playing trucks with my little guy! As much as I love building brands, being their mom will always be my favorite role. 💙

Jenna Sharma

CEO

more than just a jobblushtan® has been part of my life since high school! What started as an after-school job at our flagship studios quickly turned into something so much bigger. After college, I gave the corporate world a try, but it didn’t take long to realize my heart was still with blushtan®. In 2018, I opened my own studio in Worcester and started taking on more responsibilities behind the scenes at our brand headquarters. Fast forward a few years, and that high school job somehow turned into becoming CEO and co-owner of a brand I’ve grown up with! 💕

what I bring to blushtan®A little bit of everything, but these days I’m all about the bigger picture! Having been a spray tan consultant, studio owner, and now CEO, I’ve seen blushtan® from just about every angle! Today, I put that experience to work shaping where we go next. My focus is on the business side of things—from analyzing data and identifying growth opportunities to developing strategies that help our brand and studio owners thrive. I love digging into the numbers, figuring out what’s working (and what we can do better!), and turning ideas into actionable plans. My favorite part is seeing that work create opportunities for other women to build successful businesses of their own. ☀️

beyond the glowOutside of work, I'm a wife and mom to two little boys who keep life busy and full of fun! Most days, you can find me chasing toddlers and trying to squeeze in a little family time between the chaos. I love what I do, but nothing means more to me than spending time with my boys! ☺️

Dorinda O'Connell

CFO

my blushtan® storyAfter graduating from Bryant University, I spent 23 years at The TJX Companies in merchandising and planning. That experience gave me a strong foundation in retail operations, financial planning, inventory management, and understanding the customer. I later made the decision to leave my corporate career and join my husband in his family’s life safety business, where I focused on management, financial oversight, and growth. Following the sale of that business in 2017, I began consulting with several blushtan® locations. Over time, that relationship grew into a permanent role with the organization.

the work behind the glowMy primary focus at blushtan® is on the financial aspects of the business, along with inventory procurement and management. I enjoy understanding how a business is performing, identifying opportunities for improvement, and helping the team make sound growth and financial decisions. Drawing on my retail and family business experience, I work to balance the company’s financial and operational needs while keeping the customer experience and long-term success of the brand in mind.

beyond the glowFamily has always been at the heart of my life. My husband and I are blessed with a wonderful daughter, son-in-law, two amazing grandchildren, and an extended family we love spending time with. I also enjoy traveling, exploring new places, and experiencing different cultures. To me, success is about balancing meaningful work with time spent enjoying the people and experiences that matter most.

Kyli Castoldi

Content Manager

how I found my placeI originally joined blushtan® as a Sunless Consultant while working through my college classes. With a love for both the beauty industry and social media, I eventually added social media management to my role, transitioning from a remote position to working alongside the team at headquarters.

where I make my markCreativity and social media have always been a part of who I am. From capturing family memories and editing videos to creating social media accounts just for fun, I’ve always loved finding creative ways to tell a story. Today, I combine that creativity with my communications background and experience in event marketing, content creation, and public speaking to help bring the BlushTan brand to life.

beyond the glowOutside of work, I’m continuing my education in communications and enjoy spending time with my dogs, exploring new places, and making memories with the people closest to me. I’m also a big pop culture enthusiast and love keeping up with the latest trends, beauty, fashion, and entertainment.

Gwyn Dube

Warehouse manager

a part of something biggerI joined blushtan® in November 2024 as a Sunless Consultant at our Worcester, MA studio during my junior year of college. What started as a part-time role quickly grew into something so much bigger! After falling in love with the brand, I joined the corporate team in the summer of 2026, where I now help support warehouse operations and keep our studios stocked and glowing from coast to coast. It's been so rewarding to go from serving clients in one studio to playing a role in supporting the entire blushtan® community!

how I make a differenceBehind the scenes, I help keep blushtan® running smoothly by managing inventory, fulfilling orders, and supporting business operations through data and analytics. I love using my attention to detail and analytical mindset to support our studio owners, keep things organized, and help the brand continue to grow!

beyond the glowOutside of blushtan®, I'm working toward my master's degree in nursing and continuing my love for college cheerleading! With a background in dermatology and a sun allergy of my own, you can be sure that whenever you see me sporting a glow outside of work, it's a blushtan®!

find your blushtan® studio

We have spray tan studios across 15+ states. Let's help you find the one closest to you!

wellesley summit lafayette la jolla myrtle beach + more!

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