Privacy policy

Privacy Policy

Last Updated: November 5, 2026

At BlushTan, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how The BlushTan Group, LLC ("BlushTan," "we," "us," or "our") collects, uses, discloses, and protects your personal information when you visit our website, www.blushtan.com (the "Site"), purchase our products, inquire about our services, or otherwise interact with us.

By using our Site, you acknowledge the data practices described in this Privacy Policy.

1. Information We Collect

We may collect personal information directly from you, automatically through your use of our Site, or from third-party service providers.

Information You Provide

When you make a purchase, create an account, submit an inquiry, subscribe to our marketing communications, or contact us, we may collect:

  • Your name

  • Email address

  • Phone number

  • Billing and shipping addresses

  • Account login and profile information

  • Order history and purchase details

  • Payment and transaction information

  • Business information, if applicable to wholesale accounts, studio licensing inquiries, or professional partnerships

  • Any additional information you voluntarily provide when contacting us

Payment transactions are processed through secure third-party payment providers. We do not directly store complete payment card numbers in our general customer records.

Information Collected Automatically

When you visit our Site, certain information may be collected automatically, including:

  • IP address

  • Browser type and version

  • Device information and operating system

  • General geographic location derived from your IP address

  • Pages visited and products viewed

  • Website interactions and browsing activity

  • Referring websites and search terms

  • Cookie identifiers and similar tracking information

This information helps us understand how visitors use our Site, improve functionality, and deliver a better shopping experience.

2. How We Use Your Information

We collect and use personal information for legitimate business purposes, including:

  • Processing and fulfilling orders

  • Managing customer accounts and wholesale relationships

  • Providing customer service and responding to inquiries

  • Communicating about orders, appointments, products, and services

  • Evaluating studio licensing, wholesale, and partnership inquiries

  • Improving our website, products, and customer experience

  • Analyzing website traffic and shopping behavior

  • Sending promotional emails, text messages, and marketing communications in accordance with applicable law and your communication preferences

  • Personalizing website content and advertising

  • Detecting and preventing fraud, unauthorized transactions, and security threats

  • Complying with legal obligations and protecting our business interests

We may also use aggregated or de-identified information for business analytics, provided it cannot reasonably identify an individual.

3. Shopify and Third-Party Service Providers

Our online store is powered by Shopify, which provides the e-commerce technology used to manage our website, customer accounts, checkout, and order processing.

You can learn more about how Shopify handles personal information by visiting its Consumer Privacy Policy.

We may share personal information with trusted third-party service providers as reasonably necessary to operate our business, including:

  • E-commerce and payment processing providers

  • Shipping and order fulfillment partners

  • Website hosting and technical support services

  • Customer relationship management and communication platforms

  • Email and SMS marketing providers

  • Website analytics and advertising platforms

  • Appointment booking services

  • Fraud prevention and security providers

  • Professional advisers and other service providers supporting our operations

These third parties may process personal information on our behalf or, in certain circumstances, under their own privacy policies.

We may also disclose personal information when required by law, in connection with a legal proceeding, to protect our rights or the safety of others, or as part of a merger, acquisition, restructuring, or transfer of business assets.

4. Studio Locations and Appointment Booking

BlushTan operates through a network of independently owned and operated studio locations, as well as affiliated business locations.

Our Site may provide information about individual studios and direct visitors to external appointment booking platforms or studio-operated websites.

When you schedule an appointment or submit information directly to an individual studio or third-party booking provider, that information may be collected and processed by the applicable studio or booking platform according to its own privacy practices.

Individual BlushTan studio locations may maintain separate privacy policies and procedures.

We encourage you to review the applicable privacy policies when using third-party booking services.

5. Cookies and Tracking Technologies

Our Site uses cookies, pixels, and similar technologies to support essential website functions, improve the browsing experience, analyze performance, and support marketing efforts.

These technologies may include:

Essential Cookies: Necessary for core website functionality, including shopping carts, checkout, security, and customer account access.

Analytics Cookies: Help us understand website traffic, visitor behavior, and how customers interact with our Site.

Functional Cookies: Remember preferences and support personalized browsing experiences.

Advertising Cookies: May be used to measure advertising effectiveness and display relevant advertisements on other websites and platforms.

We may use services such as Shopify Analytics, Google Analytics, and advertising platforms to support these purposes.

You can manage cookies through your browser settings and, where available, the cookie preference tools provided on our Site.

Disabling certain cookies may affect website functionality.

6. Advertising and Marketing

We may use personal information and website activity to provide relevant advertisements and marketing communications.

This may include working with advertising partners to measure campaign effectiveness, understand customer interests, and display BlushTan advertisements across other websites and social media platforms.

Depending on the technologies used, information such as browsing activity, purchase history, and online identifiers may be shared with advertising partners.

You can manage certain advertising preferences through:

You may unsubscribe from marketing emails at any time using the unsubscribe link included in our communications.

Where we offer SMS marketing, you may opt out by replying STOP to a promotional text message.

Consent to receive promotional text messages is not a condition of purchasing our products or services.

7. Your Privacy Rights

Depending on where you reside and applicable privacy laws, you may have the right to:

  • Request access to the personal information we maintain about you

  • Request correction of inaccurate information

  • Request deletion of your personal information, subject to applicable exceptions

  • Request information about how your personal information is collected, used, or disclosed

  • Request a portable copy of certain personal information

  • Opt out of certain targeted advertising or the sale or sharing of personal information, as defined by applicable law

  • Withdraw consent to certain processing activities

  • Appeal a decision regarding a privacy rights request, where applicable

We will not unlawfully discriminate against you for exercising applicable privacy rights.

To submit a privacy-related request, please contact us at admin@blushtan.com.

We may need to verify your identity before processing certain requests. Authorized agents may submit requests where permitted by applicable law.

We will respond to verified privacy requests within the timeframes required by applicable law.

8. California Privacy Rights

California residents may have additional rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), to the extent these laws apply to our business.

These rights may include the right to know, access, correct, or delete personal information and the right to opt out of the sale or sharing of personal information for cross-context behavioral advertising.

California residents may also have the right to limit certain uses and disclosures of sensitive personal information, where applicable.

We recognize applicable legally required opt-out requests and privacy preference signals in accordance with governing law.

To exercise your rights, please contact us using the information provided in this policy or use an applicable privacy preference or data sharing opt-out feature available on our Site.

9. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including maintaining customer accounts, completing transactions, providing customer service, complying with tax and accounting obligations, resolving disputes, and enforcing our agreements.

Retention periods may vary depending on the type of information, the reason it was collected, and applicable legal requirements.

When personal information is no longer needed, we take reasonable steps to delete, anonymize, or otherwise securely dispose of it, subject to applicable retention requirements.

10. Information Security

We take reasonable administrative, technical, and organizational measures to protect personal information against unauthorized access, disclosure, alteration, and misuse.

However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

We encourage customers to use strong passwords and protect their account credentials.

11. Children's Privacy

Our Site is not intended for individuals under the age of 18.

We do not knowingly collect personal information from children under the age of 13.

If you are a parent or guardian and believe your child has provided personal information to us, please contact us so we can review and address the situation.

12. Third-Party Websites

Our Site may contain links to third-party websites, social media platforms, appointment booking systems, or other online services.

We are not responsible for the privacy practices, content, or security of websites that we do not control.

We encourage visitors to review the privacy policies of any third-party websites they access.

13. International Visitors

Our business operates in the United States.

If you access our Site from outside the United States, your information may be transferred to, stored in, or processed in the United States or other countries where our service providers operate.

These jurisdictions may have different data protection laws than your country of residence.

Where applicable, we will handle international transfers and privacy rights in accordance with relevant data protection laws.

14. Do Not Track and Privacy Preference Signals

Some browsers offer a "Do Not Track" setting or other privacy preference signals.

Because traditional Do Not Track signals do not have a universally adopted standard, our Site may not respond to them consistently.

Where required by applicable law, we will honor recognized opt-out preference signals, such as Global Privacy Control, for applicable data processing activities.

15. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our business operations, website functionality, technology, legal requirements, or privacy practices.

Any updates will be posted on this page with a revised "Last Updated" date.

We encourage visitors to review this policy periodically.

16. Contact Us

If you have questions about this Privacy Policy, our data practices, or would like to exercise your privacy rights, please contact us:

The BlushTan Group, LLC

Email: orders@blushtan.com

Website: www.blushtan.com

Mailing Address:  124 West Boylston Street, Worcester MA 01606

We welcome your questions and feedback and are committed to addressing privacy-related concerns in a timely and professional manner.